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IBM Endpoint Manager is designed specifically to assist organizations in managing and maintaining their endpoints — the devices that connect to a network. This includes a range of functions such as software deployment, patch management, compliance monitoring, and security enforcement. By focusing on the oversight of software usage across various endpoints, it ensures that the software is not only available but also up to date and compliant with organizational policies.

The emphasis on managing software usage allows companies to streamline operations, reduce security vulnerabilities associated with out-of-date software, and effectively allocate resources toward maintaining an efficient IT environment. This centralized management leads to enhanced productivity and reduced costs related to IT support and software licensing.

The other choices do not accurately describe the primary functionality of IBM Endpoint Manager. Developing cloud applications, optimizing infrastructure, and creating business strategies pertain to broader IT and business management tasks rather than the specific endpoint management capabilities for software usage that IBM Endpoint Manager provides.